The Core Course in International Business Strategy at IESEG School of management

International Business Strategy

Master of International Business: International Business Strategy - This course examines the changing motivations for internationalisation, government policies and the challenges of international strategies. Analysing the international macro-environment : Protectionism Political risk and political risk management The cultural environment Determinants of national competitive advantage Drivers of industry globalisation Mobile and static factors of production Formulating international strategy : Location and co-ordination issues Multi-domestic, global and trans-national strategies Entry strategies : Exports, licensing and franchise arrangements Outsourcing Subsidiary-acquisitions and Greenfield investments, choice of entry strategies. International strategy development : Alliances Joint ventures Mergers and acquisition problems Opportunities and pitfalls The growth of MNCs and their core competencies

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INTERNATIONAL BUSINESS STRATEGY

Core course: International Business Strategy


OBJECTIVES

This course on International Business Strategy is intended to provide an overview of the theories and principles of global strategy that have considerable implications on  modern enterprises operating in an increasingly global economy. 

Furthermore, International Business Strategy aims to:

  • critically review developments in the globalisation of business in recent decades
  • show how the  increase in world trade results in intense competition and  greater complexity in doing business
  • examine emerging trends emerging from globalization and their implications for corporate strategy
  • describe global strategic intent, its mission and explain their value in responding to international business
  • knowledge of international business and strategic management processes.

CONTENTS

Topic areas to be covered in the course include the following:

  • Cross-Border Management: Motivations and Mentalities
  • Responding to Conflicting Demands: The Environmental Challenge
  • Building Strategic Capabilities: The Competitive Challenge
  • Managing Across Boundaries: The Collaborative Challenge
  • Developing Coordination & Control: The Organizational Challenge
  • Creating & Leveraging Knowledge: The Worldwide Learning Challenge
  • Building Transnational Capabilities: The Management Challenge
  • Preparing for the Future: Transnational Evolution
 
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