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Core course: International Marketing
OBJECTIVES
The subject will be taught using a variety of teaching and learning techniques including lectures, case studies, research projects and group tasks. Students are expected to do the reading for each seminar and to be prepared to participate in discussions on selected topics.
Students are therefore expected to take responsibility for their own learning and manage their time accordingly. For group based activities the onus is on the group to attempt to resolve any conflict before consulting the subject coordinator.
The subject aims to develop students’ understanding of marketing in an international context, concentrating on the additional complexities that differentiate it from domestic marketing.
The subject will also explore the opportunities and challenges encountered by international marketers relating to the changing political, legal, economic and cultural environments. In addition, the implications of the changes for international marketers in information technology will be discussed.
CONTENT
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