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INTERNATIONAL BUSINESS STRATEGY

Core course: International Business Strategy

OBJECTIVES

This course on International Business Strategy is intended to provide an overview of the theories and principles of global strategy that have considerable implications on  modern enterprises operating in an increasingly global economy. 

Furthermore, International Business Strategy aims to:

• critically review developments in the globalisation of business in recent decades
• show how the  increase in world trade results in intense competition and  greater complexity in doing business
  
• examine emerging trends emerging from globalization and their implications for corporate strategy
• describe global strategic intent, its mission and explain their value in responding to international business
  
• knowledge of international business and strategic management processes.

CONTENTS

Topic areas to be covered in the course include the following:

• Cross-Border Management: Motivations and Mentalities
• Responding to Conflicting Demands: The Environmental Challenge
• Building Strategic Capabilities: The Competitive Challenge
  
• Managing Across Boundaries: The Collaborative Challenge
• Developing Coordination & Control: The Organizational Challenge
• Creating & Leveraging Knowledge: The Worldwide Learning Challenge
• Building Transnational Capabilities: The Management Challenge
• Preparing for the Future: Transnational Evolution