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Core course: Inter-Cultural Management
OBJECTIVES
Inter-cultural management is a multidisciplinary approach to the communicating problems encountered in interactions between individuals and society/organizations as well as individuals / organizations interacting with global communities.
The ability to communicate appropriately is a crucial competence in all interactions. The process of European integration and creation of trading blocks around the world as well as the increase of interaction between nations and countries brought about by globalisation of trade and tourism introduce new, unpredicted communication difficulties between individuals, organizations, and nations which have different behavioural patterns and cultural values.
In this subject, an examination is made of theories and research advanced by behavioural sciences in relation to the understanding of cross-cultural communication. The main aim is to fully explore cultural factors and their impacts on global communication especially within the context of Asian vs Western cultural dimensions including managerial practices.
Furthermore, this subject aims to provide students with strategy, style, awareness and observation skills needed to succeed in any cross-cultural interaction and negotiation worldwide.
This subject complements other management and marketing disciplines in developing cross-cultural management skills and knowledge essential for graduates entering managerial careers in increasingly globalised economies around the world.
CONTENT
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